4 Steps to Run a Successful Digital Marketing Campaign in Jordan

 If you own or run a small to medium-sized business, here are 4 steps that will help you launch a successful digital marketing campaign in Jordan.

 Although significantly reduced in 2020, total advertising spending is expected to recover in 2022 and reach $630 billion by 2024. In the Middle East, the potential of digital advertising is huge because local consumers, who used to prefer advertising channels, Traditional ones have collectively switched to the internet in 2020 with digital advertising accounting for 44.2% of all ad spend, while TV advertising has fallen to 30%.

In Jordan, the need for digital marketing is also increasing. According to the Media Lab research report, the country has a population of about 10.24 million, and there are about 6.84 million Internet users, or 66.8% of the total population. These numbers increase the role of digital marketing in the sales process of Jordanian companies that want to communicate directly with their customers who are considered purchasing power on the Internet. Among the industries that choose digital tools or digital marketing to promote their products, the services, real estate, food and beverage, retail, e-commerce and automotive sectors are the most involved in digital marketing.

In general, the Jordanian market is a very simple market as there is no major mixture of different nationalities and cultures as the case with the Arab Gulf countries that contain a complex mixture in terms of different nationalities and cultures. In addition, it has its own sole environment and demographics. Jordan also receives significantly different investments from citizens of neighboring countries that have ended up residing in Jordan due to the political turmoil in their country, allowing the use of a wide range of digital tools, as trends are expanding very rapidly. Therefore, when launching an advertising campaign in the country, you should take all these facts into account.

If you are a small to medium sized business, here are four steps that will help you launch a successful digital marketing campaign in Jordan

1. Decide between doing it internally Or outsourcing it:

 When starting a digital marketing campaign, you should primarily choose the way you want to do it i.e. either with the help of local marketing experts such as digital marketing companies or by creating a marketing department within the company. We usually recommend our clients to engage online marketing agencies because it is at least 30% cheaper and more effective than having your own marketing department. On top of that, it saves you time and gives you better results if you choose the right company, while training you on a digital campaign yourself means that you set up everything – from launch to management – on your own or of course through the company’s internal marketing department. Some companies believe that if they outsource digital marketing, they will not be able to control the campaign and its results, but this is not true as you can request a detailed report from the agency at any time you want to see all the details of the campaign, the results and how the marketing company interacts with the results of the marketing campaign.

2. Allocated Budget:

 When you decide how you want to do with your campaign, you need to define a budget that you can allocate for this campaign. This year, the average cost of digital marketing for a small and medium-sized business in Jordan ranges from $700 to $5000 per month, and from $8000 to $15,000 annually with approximately monthly payments in the following amounts:

• $500-$1000 for SEO
• $250 – $1000 Social Media Marketing SMM
• 250 – 750 dollars for content marketing

The prices of web design services start from $1,000 to $5,000 and sometimes more depending on the type, size and nature of the website.

The main factors that affect your digital marketing budget are the size of your company, the category of your audience and the scope and duration of your campaign.  At the same time, you must remember that digital marketing is usually a long-term process, so your budget can change due to new inputs, developments in your product line, or the growth of your company.

3. Choosing the right digital marketing tools:

 Along with setting a budget you need to choose the digital marketing tools that fit your budget and target audience. The most popular digital marketing tools for small businesses in Jordan are search engine optimization (SEO), social media marketing (SMM), email marketing, and content marketing. According to Stat Counter Global Stats, social media marketing and SEO are the most popular tools among Jordanian companies.  According to the above statistics, More than 95% of Internet visitors in Jordan use Google as their main search engine. Bing, Yahoo, and DuckDuckGo are less popular, which makes Google the best possible option. As for social networking sites, more than 79% of Internet users in Jordan use Facebook. Another advantage to take advantage of SEO is that it can be easily integrated with many other digital tools, helping you save on your marketing budget.

Email marketing is not widely used in Jordan. Although this tool is easy to use and is easy to implement and always relevant to keep good connections with customers.

  Affiliate marketing: Affiliate marketing is a more complex tool to use, as you first need to establish partnerships with relevant companies and platforms, and set all the necessary conditions for potential cooperation. Later, these partners will help you sell your product through their networks and they will take the interest rate as commission. Its advantage is that it does not require much investment and the culture of affiliates is now thriving in the UAE.

Content marketing helps companies convey their business philosophy and tell interesting stories about them, as well as introduce product idea and product development. Content marketing builds trust between the company and the customer or future customer and is perfectly compatible with social media marketing where all the stories can be distributed among the potential customers via social media. Social media marketing also provides you with an opportunity to communicate directly with your customers based on their preferences and feedback. It also helps your company to strengthen its reputation and word of mouth. Social media, such as Facebook, Twitter, Instagram, and LinkedIn, are widely used in Jordan to search for product reviews, offers, and other contact details.  Moreover, the latest statistics related to presence on social networking sites in Jordan revealed that more than 79% of Jordanian citizens use Facebook on a regular basis, and most of them depend on it in making a purchase decision.

4. Results Tracking and Analyzing:

After launching the campaign, you need to organize its tracking process from intermediate to final results. It is recommend that you pay atention to the following metrics: visits, clicks, Bounce Rate and Active time, conversion, and return on investment (ROI)

Traffic shows how many users are participating in your campaign, and whether they are new or returning. It also provides you with an overall evaluation of the campaign’s performance

Clicks are a metric that describes the percentage of users who clicked on your ad and users who viewed your ad. Active time is the average time users spend on a page

Conversion shows the number of people who responded to the service or product request.  All of these metrics give you a detailed overview of your campaign, and help you calculate ROI which is a key metric. ROI compares the amount of money you spent on digital marketing, with the amount of money you finally earned. It also helps you estimate the results of your digital marketing campaign and understand its commercial impact.

Finally, we recommend using a combination of two to three digital tools to understand which one is best for your budget and audience. It’s also helpful to make iterations during the campaign so you can make immediate changes. And of course, always look at the intermediate and final results in order to understand the ways in which you can maximize your return on investment, and demonstrate the highest level of efficiency to your client base.