he most popular types of YouTube videos in 2021Videographic? A study by Pew Research found that 51% of people turn to YouTube looking to learn, while 28% say they visit to pass time. With this in mind, use video on YouTube to address the five categories all buyers are researching when it comes to making a purchase, regardless of industry, product, or service.
The 16 most popular types of YouTube videos
1. Commentary
2. Product review A product review is exactly what it sounds like — a detailed assessment of the quality and/or performance of a product.
3. How-to (Tutorial) How-to videos are educational videos that give viewers a visual step-by-step of how to accomplish a particular task. This could be anything from how to cook your favorite Indian meal or re-create a celebrity makeup look, to how to use an app integration or install your washer and dryer depending on your business.
4. “Top” list Similar to the “Bests” category in The Big 5, top lists are videos where YouTubers rank or discuss their favorites in a particular category
5. Comedy
6. “Challenge” or meme These are similar to comedy videos except they are created in an effort to capitalize on a current trend or meme.
7. Reaction Reaction videos are those where YouTubers or thought leaders respond to something relevant to their audience.
8. Q&A As They Ask, You Answer preaches, most of your content should be driven by buyer questions, and Q&A (or question and answer) videos tackle this head-on.
9. Interview Use interview videos to, again, have thought leaders and experts in your organization field burning questions from buyers or prospective buyers.
10. Docuseries Docuseries are a series of videos following one particular event or subject. Perhaps this could be used to tell a customer story or offer a behind-the-scenes look at your company’s culture.
11. Educational Use these videos to educate your audience on foundational topics related to your product or service.
12. Music video Music videos are extremely popular on YouTube as well.
13. Narrative Narrative videos are ones that take the viewer through a story. For brands, these can manifest as customer success stories or even sharing an educational history.
14. Gaming Gaming videos, in this context, are usually recordings of individuals actually playing or sometimes reviewing a video game. These are niche to the gaming industry.
15. Sport These, as the name suggests, are videos centered around competitive sports or athletic stunts. Once again, if related to your business, it can be extremely valuable, but not something you should explore randomly.
No Comments